Brands and businesses are starting to realize the incredible power of digital and mobile, and how it has changed the playing field.The companies that adapted to this new consumer lifestyle stayed ahead of the game. No wonder that businesses in the tech industry surged to the top! Disruptive technologies also shifted the tide of huge industries to consumer-generated content. So what do we make out of all of this?
It’s that we live in the age of connectedness, digital and mobile empowerment, and disruption. But how do you personally and effectively reach out to your market? How do you know which tools or channels are best suited to be used in a campaign? And like the disruptive technologies, how do you stand out and stay ahead?
Like the rest of the world, Filipinos are completely immersed in digital and mobile.
Active Internet Users
from 2014 to 2015 6H 17M daily use of internet
Active Social Media Users
from 2014 to 2015 4H 15M daily use of social media
from 2014 to 2015 96% prepaid subscriptions, 42% use broadband
Active Social Mobile Users
from 2014 to 2015 3H 19M daily use of internet in mobile phones
Companies who use mobile services such as SMS promos, mobile payments, mobile coupons and rewards achieve a 25% increase in customer satisfaction and 20% decrease in customer support calls.
Users are open to mobile engagement.
Users are frustrated with phone-based customer service.
Users prefer texting over voice for customer service.
Millennials have a positive perception of companies that text.
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