Brands and businesses are starting to realize the incredible power of digital and mobile, and how it has changed the playing field.The companies that adapted to this new consumer lifestyle stayed ahead of the game. No wonder that businesses in the tech industry surged to the top! Disruptive technologies also shifted the tide of huge industries to consumer-generated content. So what do we make out of all of this?

It’s that we live in the age of connectedness, digital and mobile empowerment, and disruption. But how do you personally and effectively reach out to your market? How do you know which tools or channels are best suited to be used in a campaign? And like the disruptive technologies, how do you stand out and stay ahead?

Like the rest of the world, Filipinos are completely immersed in digital and mobile.

Active Internet Users


44.2 M

from 2014 to 2015
6H 17M daily use of internet

Active Social Media Users


42 M

from 2014 to 2015
4H 15M daily use of social media

Mobile Connections


114.6 M

from 2014 to 2015
96% prepaid subscriptions,
42% use broadband

Active Social Mobile Users


36 M

from 2014 to 2015
3H 19M daily use of internet in mobile phones

Companies who use mobile services such as SMS promos, mobile payments, mobile coupons and rewards achieve a 25% increase in customer satisfaction and 20% decrease in customer support calls.


Users are open to mobile engagement.


Users are frustrated with phone-based customer service.


Users prefer texting over voice for customer service.


Millennials have a positive perception of companies that text.

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104 Rada st. HRC Center,
Legaspi Village. Makati City